Services
Farovía can step in to support your strategic planning, product innovation, branding, and market strategy needs. Have a short-term challenge? We can jump in and help develop strategic plans, design and execute customer research, develop segmentation and personas, or build your brand and communications. Have a longer-term need but don’t want to hire a full-time CMO or CSO? We can provide ongoing strategy and marketing support on a fractional basis.
Strategic Planning
Design a multi-year plan to determine where to play and how to win, both with your base business and your innovation pipeline.
— Annual Planning
— Where to Play
— How to Win
— Innovation Pipeline (Stage Gate)
Product Innovation
Find customer insights to create new products or services that meet customer needs. Test and refine ideas to bring the best to market.
— Voice of the Customer/Journeys
— Insights and Needs
— Concept Development
— Concept Testing
Brand & Market Strategy
Build your brand and market strategy, including personas, segmentation, positioning, brand architecture, and storytelling.
— Personas/Segmentation
— Brand Architecture
— Brand Positioning & Naming
— Storytelling/Communications
