Illuminating Your Way
Strategic planning, market research, and brand strategy services that help uncover unique insights to grow and shape your business.
I'm Michelle Gosselin Halsey
My goal is to help clients shine a light on new opportunities in markets, products, and customers. The result could be a new product, a new customer target, a new brand positioning, or new ways to communicate with customers.
I take best in class strategies, processes, and frameworks that I’ve learned from working in brand management, market research, and innovation at a Fortune 100 company and tailor them to work for companies of all sizes and industries. The fundamentals of customer insights, marketing, and branding are critical anchors for all companies.
I love working collaboratively with innovative and growing companies, especially those in the healthcare, wellness, and technology industries. I’m an advocate for women’s health, a mom of two, a runner, a smart technology aficionado, and a language enthusiast.
Farovia = Faro (lighthouse) + Via (route or way) in Spanish
What I Do
Have a short-term challenge? I can jump in and help lead or drive a project. Have a longer-term need but don’t want to hire a full-time CMO? I can provide ongoing strategy and marketing support on a fractional basis.
I Plan.
I help design multi-year strategic plans to determine where to play and how to win, both with your base business and your innovation pipeline.
I Research.
I find market opportunities and customer insights to create new products or services, and then test and refine those ideas to bring the best to market.
I Brand.
I can build your brand and go-to-market strategy through positioning, storytelling, naming, brand architecture, personas, and segmentation.
Testimonials
“On top of skills, intelligence, and professionalism, Michelle was a great pleasure to work with. I’m grateful and happy to pass along my highest recommendation.”
Vice President, Strategy — Tech Industry