The first part of our name and inspiration comes from the Spanish and Portuguese word for lighthouse, “faro.” Lighthouses are a guiding beacon and provide a source of strength and steadiness for those at sea. The second part of our name is from the Latin, “via,” which means route or way. From a love of languages and wayfinding, Farovía was born.
Our goal is to provide clarity and direction to help find new opportunities in products, markets, and consumers to create value for your business. Farovía can help to illuminate unarticulated needs and find untapped market potential. We combine primary and secondary market research with brand and market strategy to help you find new ways to win with your customers and land them safely.
I'm originally from the Northeast, and I have always loved the rugged New England coastline with its picturesque lighthouses. After graduating from Yale, I began my career with Lochridge & Company, a boutique management consulting firm in Boston. I served clients in the telecommunications, financial services, and manufacturing industries in the U.S., Spain, and Australia. Five years and many frequent flyer miles later, I returned to Dartmouth’s Tuck School of Business to obtain an M.B.A. Upon graduating, I launched a career in Brand Management at Procter & Gamble, working in snacks, business services, pharmaceuticals, and the new ventures division. The travel bug bit again, and I had the opportunity to live abroad in Lima, Peru. While there, I worked at the U.S. Embassy as an adjunct Foreign Service Officer, advised female entrepreneurs, and studied to achieve Spanish fluency. Upon returning to the U.S., I have worked for several small to mid-sized technology companies as a marketing and strategy leader. Now, I consult with companies in the Atlanta area and beyond.
— Michelle Gosselin Halsey
