Challenge:  Wahoo, a leader in the connected bike technology industry, wanted to further develop the running and general fitness segments of consumers and launch a new app to support the TICKR heart rate monitor.

Approach: Performed in-depth qualitative and quantitative consumer research to understand the needs of these consumers and their attitudes and interest in heart rate monitoring. Drove product roadmap, features, planning, and positioning of new products, including a new application with heart rate training from a renowned expert.

Result: Launched RunFit application and set product roadmap for future hardware and software enhancements.

“Michelle understands building a brand and how to balance immediate needs and goals with long term growth and brand building.

My agency is proud of the work we did for her team which reflects very highly on her. It always felt like a collaborative effort. “

 — Creative Director