Work Samples
Pharmaceutical L&A Strategy
P&G Pharmaceuticals needed a strategic framework to prioritize therapeutic areas and specific in-licensing candidates in the women’s health area.
Fitness Tech Innovation
Wahoo, leader in connected bike technology, wanted to expand to the running/fitness consumer segments.
Brand Architecture
Promethean, a leading edtech company, needed a strategy to integrate multiple levels of brands.
Strategic Communications
A SaaS company wanted to elevate its impact in a crowded, noisy market with compelling messaging.
Consumer Insights
A leading CPG company sought to appeal to a new segment of consumers with a line of supplement-based wellness beverages.
Startup Product Naming
A women’s health startup needed a new name to broaden their appeal and allow for future product pivots.