What I Do

Customized Consulting Services

I help companies with strategic planning, customer insight development, innovation, branding, and communication strategies on a project or fractional basis.

Plan

Design a multi-year plan to determine where to play and how to win, both with your base business and your innovation pipeline.

— Annual Planning
— Where to Play
— How to Win
— OKR/KPI Development
— Innovation Pipeline

Research

Find customer insights to create new products or services that meet customer needs. Test and refine ideas to bring the best to market.

— Voice of the Customer
— Insights & Needs Research
— Concepts & Testing
— Moderating
— Surveys

Brand

Build your brand and go-to-market strategy through positioning, storytelling, naming, architecture, personas, and segmentation.

— Brand Positioning
— Storytelling & Messaging
— Naming
— Brand Architecture
— Personas & Segments